Public Relations
Cyber Oregon highlights top cybersecurity news
Cybersecurity continues to be a major issue for companies, individuals and governments. In the most recent cybersecurity news roundup on the Cyber Oregon website, we highlight crypto-mining, malware and global cyber threats.
Read MoreWho says brand building can’t be fun?
We’re having some fun today with the roll-out of a new logo that we designed for PKI Solutions Inc. For those cybersecurity and cryptography experts out there … how many cryptographic references can you find in the design? You can enter our client’s logo contest for a chance to win a $31 Starbucks eGift card if…
Read MoreWhere have all of the "customer first" heroes gone?
Years ago, I worked on the in-house communications/public relations team for Nordstrom at their Seattle headquarters. One of the things that Nordstrom was known for at the time was their truly legendary customer service. Those were the days of stories like, “Nordstrom loves its customers so much that they will accept any returns, no questions…
Read MoreDoes hacking impact your company’s brand? You bet.
If it’s on the internet, it’s real, right? When Sony Music tweeted that Britney Spears had died, the rumor spread like wildfire. Hacker group OurMine recently hacked and then mocked NetFlix by saying, on NetFlix’s Twiter account, “Hey, it’s OurMine, Don’t worry we are just testing your security…” As noted in The Atlantic, even more…
Read MoreSurviving and thriving in market chaos
It can sometimes be difficult to get publications interested in certain topics – some more so than others. Leadership development (who hasn’t read about that a million times?) falls into one of the more challenging topics. The trick is to make the shop-worn topic relevant in today’s world. We recently placed an article in Training…
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