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Strike when the opportunity is hot

One of the more important aspects of public relations is being able to uncover opportunities and being agile enough to ensure the best outcome for your clients. When an opportunity to help a client presents itself, you need to move fast. But it’s not just about turning around something quickly, it’s also about knowing the…

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Enough Leverage Already!

I had the opportunity recently to be a co-presenter in a media training session.  One of the tips we always give prospective spokespeople is to avoid the use of jargon and meaningless tech words. We have a solid list of offenders: Leading Enhanced Unique Significant Solution Integrated Innovative Advanced Sophisticated E-anything Best-in-Class And, last but not…

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