Social Media

Are we entering a post-text world?

Buckle your seat belts because the digital experience world is quickly transforming, which means big changes in marketing and communications over the next several years. I went to the Gartner Digital Marketing Conference this week in San Diego and I attended a really exciting session on the advent of voice, video and other forms of communication and it…

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Does hacking impact your company’s brand? You bet.

If it’s on the internet, it’s real, right? When Sony Music tweeted that Britney Spears had died, the rumor spread like wildfire. Hacker group OurMine recently hacked and then mocked NetFlix by saying, on NetFlix’s Twiter account, “Hey, it’s OurMine, Don’t worry we are just testing your security…” As noted in The Atlantic, even more…

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Strengthen your brand without creeping out your customers

The Internet of Things (IoT) presents a great opportunity for marketing executives. As noted in Forbes, “Data analytics and IoT – two emerging keystones of the digital economy – are fueling something of a feeding frenzy of grand proportions in the tech space…Much of the action was driven by the push to adopt IoT and data analytics…

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How successful marketers turn content into revenue

Delivering the right content to the right person at the right time on the right device is a big challenge for marketers everywhere. With so many channels available to reach customers—desktop, mobile phone, tablet—it’s hard to know which technologies are the best for delivering your message to your target audience. Another important issue to consider…

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