Are we entering a post-text world?
Buckle your seat belts because the digital experience world is quickly transforming, which means big changes in marketing and communications over the next several years. I went to the Gartner Digital Marketing Conference this week in San Diego and I attended a really exciting session on the advent of voice, video and other forms of communication and it…Read More
Facebook has a rough week, and Ransomware attacks on local governments highlight cybersecurity news
If you ever thought that being a billionaire tech mogul was fun, then consider the week that Facebook CEO Mark Zuckerberg had. Testifying before Congress can be overwhelming, but Zuckerberg had to update multiple committees in Congress about the Cambridge Analytica fiasco and what Facebook is doing to protect personal customer data. Here’s a roundup…Read More
Does hacking impact your company’s brand? You bet.
If it’s on the internet, it’s real, right? When Sony Music tweeted that Britney Spears had died, the rumor spread like wildfire. Hacker group OurMine recently hacked and then mocked NetFlix by saying, on NetFlix’s Twiter account, “Hey, it’s OurMine, Don’t worry we are just testing your security…” As noted in The Atlantic, even more…Read More
Strengthen your brand without creeping out your customers
The Internet of Things (IoT) presents a great opportunity for marketing executives. As noted in Forbes, “Data analytics and IoT – two emerging keystones of the digital economy – are fueling something of a feeding frenzy of grand proportions in the tech space…Much of the action was driven by the push to adopt IoT and data analytics…Read More
How successful marketers turn content into revenue
Delivering the right content to the right person at the right time on the right device is a big challenge for marketers everywhere. With so many channels available to reach customers—desktop, mobile phone, tablet—it’s hard to know which technologies are the best for delivering your message to your target audience. Another important issue to consider…Read More