Archive for February 2010

Know when it’s time to hit the reset button

Nothing lasts forever.  Not even cash cows. In the fast moving technology world, standing still with old technology is a sure recipe for failure. Or as an old boss used to say, you can put lipstick on the pig, but it’s still a pig. Unfortunately, there are way too many examples of companies that once…

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Super Bowl XLIV Ads a Wise Investment

Committing to buying a spot in the Super Bowl is always a big risk due to the vast sums of money at stake.  For those with the wherewithal to pull it off, a big splash around the Super Bowl may generate more buzz than a year’s worth of mediocrity. The year’s game, featuring one of…

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How accurate are industry analysts?

One of the more important relationships tech firms needs to have is with industry analysts. It’s quite a symbiotic relationship. Industry analysts from the likes of Gartner, Forrester and AMR need to be kept up to date as to what new technology is being created or is available now in order to seem knowledgeable with…

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The Advertising Superbowl

Ok, I know there’s a football game going on as well, but for me, it’s all about the commercials. Anyone remember the Bud Bowls of the late ‘80s-early 90’s? I see the unveiling of these multimillion commercials, that often represent an entire year’s worth of advertising budget, as the biggest event of the year. I…

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Pitches and RFP’s…a match made in heaven

There’s inherent synergy between a company sales department and the PR team. I was recently reminded of how valuable it can for PR to stay tapped into what’s happening on the ground – and for PR to in turn contribute to the sales effort. The obvious connection is with the new customers who buy a…

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