Archive for July 2012

Shareholders, stakeholders and Apple

There’s been a long, raging debate among business school types about whether a business should optimize for shareholders or think more broadly about all of its so-called stakeholders like employees and the local community.  The argument on the shareholder side goes something like whatever is good for boosting profit is ultimately good for the business.…

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Plan ahead for social media results

Plan ahead for social media results So how big has social media become? Check out these numbers. • As of March 2012 Facebook had over 901 million users worldwide. • As of February 2012 Twitter has over 500 million users worldwide. • As of April 2012 Google + has over 170 million users worldwide. • Out…

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