Archive for November 2015

Does PR Overhype Unicorns?

Interesting article in a recent Economist about the hype surrounding high tech start-ups. The article, The Fable of the Unicorn, discusses a Silicon Valley darling called Theranos. The company has created a new type of blood test technology that could possibly turn the industry on its side. According to the Economist, that is a $75…

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How to communicate effectively when “you know too much”

Watching the presidential debates, I have found the diversity of communication styles from candidate to candidate to be a fascinating study in spokesperson strategies and how they represent a brand. What traits make a spokesperson successful and what may not work in front of the camera or a journalist’s pen? When you set aside the…

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Enterprise transformation – Is it real this time?

Over the past 20 years or so that I’ve been involved in the enterprise software industry, I’ve heard endless predictions about how the industry is going to dramatically change and how this technology or that technology, or new delivery models like software as a service are going to put the established vendors out of business.…

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Too soon for holiday cheer?

Starbucks has officially unveiled its bright red holiday cup, which begs the question: Is it too early for brands to begin pushing out their holiday products? Other companies are jumping on the bandwagon with early holiday promotions as well. If you peruse the mall or shop at Target you’ll inevitably see holiday decorations popping up…

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