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Is the Future of Brand Building Mobile?

Over Thanksgiving my cousin and daughter talked up an iPhone and Android game called Angry Birds.  It’s a very simple game where you launch birds from slingshot to take out egg-stealing pigs hiding behind various structures. Simple in concept…and absolutely addictive.  Believe me. On iPhone it sold something like 12 million copies for $.99 largely…

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The Power of Multichannel Marketing

The power of video gaining viral legs can create incredible visibility for a brand. One of my personal favorites – the Evian roller babies – brought this brand back to life for me after moving it to the passé section of my mind sometime in the 90s. However, even though I loved the video, I…

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The Power of Massive Hype

The Wall Street Journal today is reporting that the vast majority of Toyota accidents were the result of…driver error. Not sticky brake pedals: The U.S. Department of Transportation has analyzed dozens of data recorders from Toyota Motor Corp. vehicles involved in accidents blamed on sudden acceleration and found that the throttles were wide open and…

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Using Your Industry Leadership

Ok, so I don’t mean to be on a blogging rut focused on analyzing advertisements but I saw this commercial a few days ago and it struck me as an example of a smart way to use your industry leadership. In one of their latest commercials Lysol is positioning one of their employees as a…

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Super Bowl XLIV Ads a Wise Investment

Committing to buying a spot in the Super Bowl is always a big risk due to the vast sums of money at stake.  For those with the wherewithal to pull it off, a big splash around the Super Bowl may generate more buzz than a year’s worth of mediocrity. The year’s game, featuring one of…

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