Archive for April 2010

Enough Leverage Already!

I had the opportunity recently to be a co-presenter in a media training session.  One of the tips we always give prospective spokespeople is to avoid the use of jargon and meaningless tech words. We have a solid list of offenders: Leading Enhanced Unique Significant Solution Integrated Innovative Advanced Sophisticated E-anything Best-in-Class And, last but not…

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Look in Your Rearview Mirror…Old and Stodgy Might Be Gaining on You

When you hear the names Proctor & Gamble and BlueCross BlueShield what images come to mind? Conservative? Old school? Bureaucratic? I think it’s safe to say that these two companies, fairly or unfairly, aren’t exactly known for being progressive or nimble. Yet both of these well-known American brands have recently implemented programs that might surprise…

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Enterprise Software Blogging in Full Swing

For longer than I care to admit, I have been marketing a variety of software products to enterprise IT professionals and managers, from cloud-based start-ups to SAP.  What appeals to about this space is the technical nature of the products and the challenges of differentiating a client’s products from their competitors.  It’s also gratifying to…

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The Virtual Office – We've Come A Long Way Baby!

It’s interesting to see how the idea of the virtual office has evolved and mirrored the advancement of the technologies available.  When I heard that Inc. Magazine had produced an entire issue virtually, I was intrigued.  One of Inc. Magazine’s staff writers came up with the notion of making an article idea about working remotely,…

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