It can sometimes be difficult to get publications interested in certain topics – some more so than others. Leadership development (who hasn’t read about that a million times?) falls into one of the more challenging topics. The trick is to make the shop-worn topic relevant in today’s world. We recently placed an article in Training…

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We are in the midst of a crisis and no I’m not talking about the economy or politics, I’m referring to a social media engagement crisis. According to research and consulting firm Forrester, per-follower interaction rates on Instagram, Twitter, Pinterest and Google Plus have drastically fallen in the last year. The only social media platform…

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One of the more important aspects of public relations is being able to uncover opportunities and being agile enough to ensure the best outcome for your clients. When an opportunity to help a client presents itself, you need to move fast. But it’s not just about turning around something quickly, it’s also about knowing the…

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