Public Relations
Surviving and thriving in market chaos
It can sometimes be difficult to get publications interested in certain topics – some more so than others. Leadership development (who hasn’t read about that a million times?) falls into one of the more challenging topics. The trick is to make the shop-worn topic relevant in today’s world. We recently placed an article in Training…
Read MoreWhat type of interactive content is the best for building your brand?
Interactive content takes many forms, from online quizzes, surveys and assessments to fun, informative and engaging photos and videos. Often, people who are engaging with interactive content might not even realize they’re engaging with a clever marketing program when they click on a photo or take a quiz. The value added to a brand from…
Read MoreMarketers it's time for some spring cleaning on social media
We are in the midst of a crisis and no I’m not talking about the economy or politics, I’m referring to a social media engagement crisis. According to research and consulting firm Forrester, per-follower interaction rates on Instagram, Twitter, Pinterest and Google Plus have drastically fallen in the last year. The only social media platform…
Read MoreStrike when the opportunity is hot
One of the more important aspects of public relations is being able to uncover opportunities and being agile enough to ensure the best outcome for your clients. When an opportunity to help a client presents itself, you need to move fast. But it’s not just about turning around something quickly, it’s also about knowing the…
Read MoreContent marketing: Not just another fad, but the path to real results
Are you sick of tracking marketing fads? Direct marketing morphed into digital marketing, which is giving way to content marketing. Very often there is plenty of substance behind the fad – which is why it became popular in the first place – but only if you do it right. Another challenge to throw into the…
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