Archive for May 2018

Will U.S. elections be secure?

Based on all we’ve heard about the cybersecurity issues surrounding the 2016 U.S.  election, are you concerned about the upcoming midterm elections? Congress recently approved over $380 million for states to secure their election systems so perhaps there is hope. Yet at the same time, the Trump administration just eliminated the cybersecurity coordinator position on the National…

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Insights on Gartner Digital Marketing Conference

Being an attendee at an event like the Gartner Digital Marketing Conference is a lot like trying to drink from a fire hose. You can’t possibly take everything in, you just hope you’ll be hydrated throughout the event. This year’s conference was bigger than ever, nearly doubling attendance from last year. This was its fourth…

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Are we entering a post-text world?

Buckle your seat belts because the digital experience world is quickly transforming, which means big changes in marketing and communications over the next several years. I went to the Gartner Digital Marketing Conference this week in San Diego and I attended a really exciting session on the advent of voice, video and other forms of communication and it…

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PacStar Wins Technology Company of the Year Award for Growth

Congratulations to our client PacStar for being named as the Technology Company of the Year for Growth by the Technology Association of Oregon. Now in its 34th year, the Oregon Technology Awards recognize the state’s most outstanding companies. The winners of the 2018 Oregon Technology Awards were selected from a wide spectrum of industries within the various…

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Measuring Your brand

In the early days (okay a few years ago), Gartner analysts believed that marketing would be entirely driven by analytics by 2018. This hasn’t happened at all, and in fact, measuring the value of a brand remains a struggle for marketers today.  Gartner analysts provided a lot of insight around the issue but of course there is no magic…

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