Archive for May 2013

Shifting the Story?

“I am not a crook.” President Nixon “I did not have sexual relations with that woman” President Clinton “We promise not to screw it up.” Yahoo! CEO Marissa Mayer Well, you can’t fault Yahoo! CEO Marissa Mayer for being honest and upfront. Earlier today Yahoo! announced that it had paid $1.1 billion for microblogging service…

Read More

Channel Surfing

I don’t know about you, but I find it overwhelming to channel surf on my cable system. As I tell my son, “hundreds of channels, nothing to watch.” But when we’re talking about marketing and we say “channel”, it’s a whole different ballgame. Traditionally the channel refers the various outlets you use to share your…

Read More

BETTERY Fans Want Battery Swap Stations at Safeway Too!

Today’s Oregonian featured an article on the cover of the Living section about battery recycling which highlighted the work that our terrific client BETTERY Inc. is doing in this space. Carrie Sturrock’s well-written article, Battery Recyclers Turn Up The Juice, takes an in-depth look at the issue and includes some great quotes from BETTERY execs Charlie…

Read More

Managing So Many Channels Gives Me a Headache

Over the weekend I was shopping at the grocery store and something caught my eye that made me laugh. A mother was pushing her cart and adding groceries with her three teenage kids in tow. All three were looking down at their phones and texting furiously. Not a care in the world nor any realization…

Read More