Archive for December 2009

Industry spokesman leadership is earned, not given

My last post was about Intel’s “Our Rock Stars Aren’t Like Your Rock Stars” advertisement where they feature an actor instead of the real inventor of the USB. My point being that I think it would have been just that much more cool if they’d used the actual guy. Intel definitely understands branding campaigns and…

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The Tiger Woods Fiasco in a Social Media World

Wow, what a bad time to be Tiger Woods. It’s only been 13 days since Tiger’s now infamous SUV crash into his neighbor’s tree and fire hydrant at 2:25 a.m. on that Friday morning after Thanksgiving but it probably feels like 13 years to him given the 24 x 7 non-stop media and paparazzi frenzy…

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When Does Brand Reputation Get Tarnished?

I’m not embarrassed to say that my wife and I seek out our children to help with installing new electronic devices. On the flip side, they both find it quite odd to hear me say “I didn’t have a PC/cell phone/digital camera when I was your age”. Our society has become so technology focused it’s…

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The Sorry State of Technology Reporting

As anyone who has been in the technology industry for a while knows, the heyday of the IT publications has long since past. I remember when PC Magazine was the size of one of the bridal magazines – a veritable tome chock full of reviews, commentary and, of course, tons of ads. Now the few…

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Why Not Use the Real Rock Star?

Intel has always had such impressive branding campaigns; they’re a great example of how to give a cool personality to a company that makes really, really geeky products. The “Intel inside” campaign was pure genius, they were able to create awareness to the average Joe, who likely didn’t understand what Intel’s technology was inside the…

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