Archive for January 2010

Living in an abbr. world

Why is it that everyone seems to be in such a hurry in life? What is this irresistible craving we have for speed? Now I must admit that I grew up in the 1980s as part of the MTV generation so my attention span is pretty limited. Even Lisa Simpson, in an episode of The…

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More content, less money. The iPad’s ROI.

Tablets like what Steve Jobs and Apple just introduced have long been forecast in science fiction, so you just knew that sooner or later devices like this would become reality. For example, in Arthur C. Clarke’s 1968 novel 2001: A Space Odyssey, Clarke describes something called a “Newspad” that Heywood Floyd, “plugs into the ship’s…

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Are you still a-flutter about Twitter?

Now that Twitter has gone more or less full circle — from a great idea to an overhyped phenomenon to another social media tool — the current debate centers around what will ultimately become of Twitter. On one hand, we have people who see Twitter as a flash in the pan. The spammers and multi-level…

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Death of local newspapers?

In my November 23rd blog post, Dinosaurs Didn’t Adapt, But You Should, I talked about the impact that social media is having on local media news outlets, specifically metro newspapers. But what about local newspapers? If major metros, like the Rocky Mountain News, Cincinnati Post and Baltimore Examiner, had to shut their doors due to…

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How to Keep the Talk Open, Consistent and Compelling

Over the years, I’ve learned how important it is to keep communication with editors open, consistent and compelling. It’s interesting to observe how some PR agencies get caught up in the process of reaching out to editors only when there’s an announcement or product launch. Why is that? If you think about it in terms…

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