Archive for August 2010

Crisis Management 101 Gone Bad

The New York Times ran an interesting piece this past weekend (“In Case of Emergency: What Not to Do”) on what can be learned by crisis management mistakes made by such industry-leading companies as BP, Toyota and Goldman Sachs. There’s been a lot of discussion over the past several years about how crisis management has…

Read More

If You Can’t Laugh At Yourself, Who Can You Laugh At?

By now we’ve all heard about the JetBlue flight attendant, Steven Slater, who apparently had had enough of the rude passengers and bailed out on his plane by deploying the emergency slide on the runway to walk away from his job. Not to be caught empty-handed he even had the nerve to take a few…

Read More

Trust and Google’s Brand Rep: Is Net Neutrality a Tipping Point?

The recent debate over net neutrality is a heated one (to say the least). Since Google and Verizon’s talks made the news a few weeks ago, the media has been peppered with headlines discussing the issue. Big questions at the heart of the debate include who should get priority on the Web, how this will…

Read More

When it comes to ROI, why is social media different?

How many times have you heard or read that companies should just forge ahead with a social media program even though the return on investment is hard to quantify? I’m not going to point fingers, but it’s been repeated so often it’s become the mantra of so-called social media experts. This is really bad advice.…

Read More

Ch-ch-ch-ch-changes, turn and face the strange

I guess David Bowie had it right so many years ago. Change, so the saying goes, is inevitable in life. We change jobs, change clothes, and change hair styles. To me, though, it seems that I rarely hear about people who talk about how their profession has changed. I’ve been in PR for over 20…

Read More