Archive for April 2013

Social Media…The Customer’s Great Equalizer

As I look through various publications and websites I continually see articles about the importance of companies being customer-centric, or that the customer is the center of the universe, or that your company needs to funnel activities towards customer needs. While I find these articles interesting, I’m still amazed to find that many companies simply…

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BETTERY's Earth Day Event for Kids at Whole Foods Market Stores Was a Hit!

One of the most important things a new company’s leadership team should consider as they are building their company’s brand is to really “live their brand” every day. And, some days are extra special. For our client BETTERY, Earth Day and Earth Month in April are special times because they align with the company’s sustainability mission to do something positive for…

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Go Green Special on KATU-TV Features BETTERY!

Our client BETTERY was featured in KATU-TV’s “Go Green” television special which we arranged to be recorded at a Whole Foods Market location and at Total Reclaim’s facilities near Portland, Oregon. Overall, it turned out great and explains the importance of battery recycling and how BETTERY is poised to reinvent the portable power industry — all while helping consumers do…

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