Trust
Cryptojacking is on the rise
Are you surprised that five new security threats popped up every second in Q1 of 2018? According to research from McAfee, that’s the truth. What’s scary is that cryptojacking – the secret use of your computing device to mine cryptocurrency – is on the rise. In other cybersecurity news of the week, citizens are very concerned…
Read MoreMcKenzie Worldwide Joins PDX Cyber Camp Sponsor List
McKenzie Worldwide is proud to be a sponsor again of this year’s PDX Cyber Camp which is focused on providing motivated high school students with a hands-on, introductory experience to cybersecurity principles, including hands-on implementation of cybersecurity policies and practices in Windows and Ubuntu operating systems. We’re also particularly excited about the camp’s “Girls Only”…
Read MoreThe impact that partnering can have on your brand
On the surface the idea of having your company partner with a larger company sounds like a good idea. With any luck your company will increase sales and possibly be able to create joint marketing opportunities like presenting together at an industry trade show or by writing a byline article together. However, sometimes there is…
Read MoreHow to communicate effectively when “you know too much”
Watching the presidential debates, I have found the diversity of communication styles from candidate to candidate to be a fascinating study in spokesperson strategies and how they represent a brand. What traits make a spokesperson successful and what may not work in front of the camera or a journalist’s pen? When you set aside the…
Read MoreHow to Practice Radical Honesty
The Volkswagen scandal serves as the most recent reminder that it is important to be honest with your customers. Once a company has been “outed” by the media—or anyone other than itself for that matter—they have a long and arduous uphill battle to regain brand trust. Back in the days of the TV hit show,…
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