Archive for March 2010

Code Monkey

Maybe it’s because I’m married to a code monkey that I thought this little song was so cute?  I just think it’s great when we can make fun of ourselves.  There’s so much bad press for software developers…when code goes bad…when security holes are found…when software is hacked.  It’s nice when a little song can…

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Apple helps HTC build its brand – on Apple’s dime

Over the years, Apple has done a masterful job of building its brand.  From the epic 1984 commercial that launched the Mac to the cute and effective “I’m a Mac” campaign, Apple just seems to be operating at a different level from everyone else in the tech industry. Apple fans are everywhere, willing to pony…

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Can innovation survive when companies grow?

Living in the world of high tech means, at least to me, that we play by a different set of rules. Many tech companies are seen as innovative, strategic and forward-thinking, while others are clumsy, slow and reactionary. I started thinking about this issue after I read a recent Op Ed in the New York…

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Using Your Industry Leadership

Ok, so I don’t mean to be on a blogging rut focused on analyzing advertisements but I saw this commercial a few days ago and it struck me as an example of a smart way to use your industry leadership. In one of their latest commercials Lysol is positioning one of their employees as a…

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Grab the Mic!

More than six years ago, I answered a query in a chat room.  A woman in LA was looking for radio interviewers.  As a long-time news anchor, reporter and author-interviewer, I symbolically raised my hand. And then. I lowered it. She was looking for podcasters.  I’d never done a podcast. She asked, “Have you hosted…

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