Archive for May 2010

Publishers Face Brand Loyalty Challenges

I keep telling my kids that they are growing up in an amazing time. They don’t know what it’s like to use a rotary phone, they don’t know how to change the channel on the TV without a remote, and they have no idea what’s it like to live in a world without PCs, iPods…

Read More

Ten Buzz Building PR Strategies for Software Up-and-Comers

Nearly ten years ago when I was part of the SAP public relations team, I remember sitting in the SAPPHIRE press room observing the various activities going on. One interaction stands out.  A marketer from a partner company had just dropped off his press kit (this was back when we still did paper press kits),…

Read More

Why All the Fuss About Brand?

Brand name, brand experience, brand awareness, brand recognition, brand image, brand franchise, and brand identity…just to name a few. Thanks Wikipedia. Here’s the definition of brand that I like: The word brand has continued to evolve to encompass identity – in effect the personality of a product, company or service. Is there a more misunderstood…

Read More