Archive for July 2010

PR—The Voice of Reason

One of my first jobs in the tech sector was working at Regis McKenna Inc., a noted strategic business and communications consulting firm in Silicon Valley. The company is well-known for helping to launch many noted companies and was credited with helping to design the famous multi-colored Apple logo. But that was before my time.…

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Oh How the Mighty Have Fallen

Pardon me if I’m a week behind the times but I was out last week. But even being away from my desk for a few days didn’t shield me from the fiasco that Apple has been enduring. For the situation to be referred to as a “Toyota-style PR crisis for Apple sure says a mouthful.…

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The Power of Massive Hype

The Wall Street Journal today is reporting that the vast majority of Toyota accidents were the result of…driver error. Not sticky brake pedals: The U.S. Department of Transportation has analyzed dozens of data recorders from Toyota Motor Corp. vehicles involved in accidents blamed on sudden acceleration and found that the throttles were wide open and…

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Is Social Media Helping or Hurting Relationship Building?

Regardless of what type of business you’re in, it’s fair to say that the phrase “customer is king” is probably your #1 thought. Whatever you build, create, manufacture or whatever service you provide odds are you are selling something to someone else. Heck, in PR we “sell” our story ideas to editors who in many…

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What’s happened to class?

As we all know, the only constant in the world is change.  During periods of change we all go through natural cycles of resistance, denial and ultimately everyone moves on and accepts the new reality. Maybe it has something to do with the speed that news travels via the Web and social media, but class…

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