Archive for October 2010

Become a Digital Native

Much has been made of the Millennials, or digital natives, about to descend on the workforce. These are the next generation of workers, typically those born after 1985, who have grown up in a connected world.  Numbering some 78 million in the US alone – more than the 73 million baby boomers – this group…

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Building Brand the Old Fashioned Way…By Earning It

Recently a good chunk of the world watched in nervous anticipation as the Chilean miners were rescued. After 69 days of captivity stuck in a tunnel a half-mile below the surface nobody really knew what to expect. As my family was glued to the TV watching the capsule rise out of the ground with the…

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There Seems to be a “Gap” at the Gap

There’s been a lot of buzz recently about the Gap’s release of a new logo, which the company said intended to “modernize” the brand. Unfortunately, the brand fell prey to the powers of social media, with thousands of customers complaining about the new logo and asking for a return to the original. There was a…

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Bloggers Speak Out: Give Us Substance and Hold the Hyperbole

Engaging bloggers is a careful art, particularly those who are not affiliated with the media. PR professionals have been ostracized for sending bloggers spam mails and press releases, and several brands have been blasted over the years for sending “gifts” that were perceived as “bribery”. The simple rules of blogger engagement over the years have…

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How HEROs Can Make Or Break Your Brand

Have you ever heard of the term “hero”? No, I’m not talking about the NBC series HEROES that went off the air back in February. The term HERO stands for Highly Empowered and Resourceful Operatives.  HERO caught my eye when I was reading an article in Mashable about how people (employees and customers) are using…

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