Archive for December 2010

Is the Future of Brand Building Mobile?

Over Thanksgiving my cousin and daughter talked up an iPhone and Android game called Angry Birds.  It’s a very simple game where you launch birds from slingshot to take out egg-stealing pigs hiding behind various structures. Simple in concept…and absolutely addictive.  Believe me. On iPhone it sold something like 12 million copies for $.99 largely…

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The Ed Cal Blues

Doesn’t it seem like social media sure taken over the PR world? Clients are looking to PR pros for new strategies for how to get their messages out – viral marketing, blogging and linking, and social media strategies. While these new, cutting-edge PR practices are all the rage, it’s important to remember where we all came…

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