Archive for September 2010

Keep social media programs on track

With any sort of brand building effort — be it social media, PR advertising or trade shows — managing all the details from start to finish can be daunting and time consuming. Many times, the slightest error can undermine a good campaign, as seen in this rather embarrassing billboard: While it seems that such errors…

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Happy Birthday Xerox PARC

(Sung to the tune of Sgt. Pepper’s Lonely Hearts Club Band) It Was 40 Years Ago Today, That Xerox brought us into the fray. Tech’s been going in and out of style, But we’re guaranteed to share the file. So stop me if you’ve already been told, of the center up on Page Mill Road.…

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News Consumption Up, but How Do You Get the Coverage?

Pew Research issued a recent report indicating that American’s are consuming more news coverage than they have in the past decade. With the rise in ways we can consume news- from traditional outlets such as radio, TV and local newspapers to new online sources- American’s are averaging 70 minutes a day. This does not account…

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Building Brand Through Social Media

For many people, social media is changing the way we interact with one another. To some degree, it’s more about communicating via one-to-many instead of one-to-one. It’s great to be able to find long lost friends from high schooland reminisce via Facebook or to find out what a pro athlete is thinking about during a…

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Successful Brands Get Personal

This past week I was reminded of the importance for brands to not only understand their target audience(s), but find ways to get personal with individuals. This was spurred by an email I received from Groupon with the subject line “New: Personalize Your Groupon Deals”. Having suffered Groupon fatigue from the influx of irrelevant offers,…

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