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Strategy

Startup entrepreneurs–Join us at the Elevate Inclusion Summit

Calling all startup entrepreneurs with a dream, all women founders, all entrepreneurs of color, all entrepreneurs from underserved and underrepresented communities! Elevate Capital’s Elevate Inclusion Summit is the place for you to be on Friday, October 12 in Portland. Companies are invited to apply to present in front of potential investors. Elevate Capital and other…

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U.S. Government needs to raise its cybersecurity game

There’s not a lot of uplifting news in the world of cybersecurity, but that also means that there are lots of opportunities for cybersecurity vendors to make their mark in the world. In a recap of the cyber news highlights from the past week, the U.S. government’s cybersecurity situation isn’t too pretty, SMBs need to…

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Building brand the right way

Branding is a buzzword that’s tossed around all the time in the marketing world. I Googled the term—define branding in marketing—and came up with this definition: “The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products. An effective brand strategy gives you a major edge in…

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How successful marketers turn content into revenue

Delivering the right content to the right person at the right time on the right device is a big challenge for marketers everywhere. With so many channels available to reach customers—desktop, mobile phone, tablet—it’s hard to know which technologies are the best for delivering your message to your target audience. Another important issue to consider…

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The impact that partnering can have on your brand

On the surface the idea of having your company partner with a larger company sounds like a good idea. With any luck your company will increase sales and possibly be able to create joint marketing opportunities like presenting together at an industry trade show or by writing a byline article together. However, sometimes there is…

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