Archive for June 2010

The Social Media Express

Over the past few years, anyone with a broadband connection has experience social media at some level. Some see it as a way to connect with random people while others see it as a way to connect with friends. In the business world, many see it as a waste of time and drain on corporate…

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Will Write for Food

Early in my career, I landed the job as the assignment editor for a small computer magazine targeting the Digital Equipment (DEC) market. We wrote stories about the latest VAX computers and provided lots of tips about how to make then run more efficiently, or to lower costs. It didn’t seem too complicated…to me. When…

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The Swagger Wagon

Well, despite the fact that Toyota is a case study for how not to handle a crisis situation…they’ve sure come up with a catchy new YouTube campaign for their new minivan. I’ve seen this video posted all over Facebook and sent numerous times over email. It seems to be a YouTube sensation with 3,347,969 views,…

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What’s the Brand Impact of Privacy?

Over the past few weeks there’s been a lot of discussion about privacy policies on the Web. As reported in a recent CNETarticle, the discussion has focused on Facebook’s deployment of a “Like” button that publishers can place on their Web site. So what’s the harm in a small icon on a Web site? Privacy…

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Trendspotting in the SAP Ecosystem

For those of us who work to build brands within the SAP ecosystem, one of the most important strategies is to ride whatever waves SAP is creating. The momentum SAP creates can push you along and help you be part of the discussion. Since SAP is promoting these themes, you’ll get much more support from…

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