Being an attendee at an event like the Gartner Digital Marketing Conference is a lot like trying to drink from a fire hose. You can’t possibly take everything in, you just hope you’ll be hydrated throughout the event. This year’s conference was bigger than ever, nearly doubling attendance from last year. This was its fourth…

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Congratulations to our client PacStar for being named as the Technology Company of the Year for Growth by the Technology Association of Oregon. Now in its 34th year, the Oregon Technology Awards recognize the state’s most outstanding companies. The winners of the 2018 Oregon Technology Awards were selected from a wide spectrum of industries within the various…

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In the early days (okay a few years ago), Gartner analysts believed that marketing would be entirely driven by analytics by 2018. This hasn’t happened at all, and in fact, measuring the value of a brand remains a struggle for marketers today.  Gartner analysts provided a lot of insight around the issue but of course there is no magic…

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This week, McKenzie Worldwide is attending the Gartner Digital Marketing Conference in beautiful San Diego. We’re looking forward to a few days of insights from Gartner analysts to stay abreast of future trends, consumer attitudes and emerging technologies. If the keynote address was an example of what’s to come in the next three days of sessions,…

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