Brands
Gartner insights on brand loyalty
This week, McKenzie Worldwide is attending the Gartner Digital Marketing Conference in beautiful San Diego. We’re looking forward to a few days of insights from Gartner analysts to stay abreast of future trends, consumer attitudes and emerging technologies. If the keynote address was an example of what’s to come in the next three days of sessions,…
Read MoreTechnology companies stand up to cyberwarfare
While most of the cybersecurity headlines talk about personal security, we can’t forget that governments continue to play a dangerous game of cyberwarfare. However, many leading technology companies aren’t standing by and letting their technology be used by rogue governments for cyberwarfare activities. Microsoft and Facebook, among many others, recently announced that they would not…
Read MoreFacebook has a rough week, and Ransomware attacks on local governments highlight cybersecurity news
If you ever thought that being a billionaire tech mogul was fun, then consider the week that Facebook CEO Mark Zuckerberg had. Testifying before Congress can be overwhelming, but Zuckerberg had to update multiple committees in Congress about the Cambridge Analytica fiasco and what Facebook is doing to protect personal customer data. Here’s a roundup…
Read MoreWho says brand building can’t be fun?
We’re having some fun today with the roll-out of a new logo that we designed for PKI Solutions Inc. For those cybersecurity and cryptography experts out there … how many cryptographic references can you find in the design? You can enter our client’s logo contest for a chance to win a $31 Starbucks eGift card if…
Read MoreDoes hacking impact your company’s brand? You bet.
If it’s on the internet, it’s real, right? When Sony Music tweeted that Britney Spears had died, the rumor spread like wildfire. Hacker group OurMine recently hacked and then mocked NetFlix by saying, on NetFlix’s Twiter account, “Hey, it’s OurMine, Don’t worry we are just testing your security…” As noted in The Atlantic, even more…
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