Brands
Strengthen your brand without creeping out your customers
The Internet of Things (IoT) presents a great opportunity for marketing executives. As noted in Forbes, “Data analytics and IoT – two emerging keystones of the digital economy – are fueling something of a feeding frenzy of grand proportions in the tech space…Much of the action was driven by the push to adopt IoT and data analytics…
Read MoreBuilding brand the right way
Branding is a buzzword that’s tossed around all the time in the marketing world. I Googled the term—define branding in marketing—and came up with this definition: “The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products. An effective brand strategy gives you a major edge in…
Read MoreHow successful marketers turn content into revenue
Delivering the right content to the right person at the right time on the right device is a big challenge for marketers everywhere. With so many channels available to reach customers—desktop, mobile phone, tablet—it’s hard to know which technologies are the best for delivering your message to your target audience. Another important issue to consider…
Read MoreThe impact that partnering can have on your brand
On the surface the idea of having your company partner with a larger company sounds like a good idea. With any luck your company will increase sales and possibly be able to create joint marketing opportunities like presenting together at an industry trade show or by writing a byline article together. However, sometimes there is…
Read MoreWhat is the brand impact of a CEO Statesman?
In a recent article titled “On the Stump,” the Economist positions CEOs from tech companies as the new CEO Statesman. “He is an evangelist, out to persuade the world of the righteousness of his chosen causes.” The genesis of the article came from news about Apple CEO Tim Cook who is garnering headlines about privacy…
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