In the early days (okay a few years ago), Gartner analysts believed that marketing would be entirely driven by analytics by 2018. This hasn’t happened at all, and in fact, measuring the value of a brand remains a struggle for marketers today.  Gartner analysts provided a lot of insight around the issue but of course there is no magic…

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This week, McKenzie Worldwide is attending the Gartner Digital Marketing Conference in beautiful San Diego. We’re looking forward to a few days of insights from Gartner analysts to stay abreast of future trends, consumer attitudes and emerging technologies. If the keynote address was an example of what’s to come in the next three days of sessions,…

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While most of the cybersecurity headlines talk about personal security, we can’t forget that governments continue to play a dangerous game of cyberwarfare. However, many leading technology companies aren’t standing by and letting their technology be used by rogue governments for cyberwarfare activities. Microsoft and Facebook, among many others, recently announced that they would not…

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We’re having some fun today with the roll-out of a new logo that we designed for PKI Solutions Inc. For those cybersecurity and cryptography experts out there … how many cryptographic references can you find in the design? You can enter our client’s logo contest for a chance to win a $31 Starbucks eGift card if…

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