How many times have you heard or read that companies should just forge ahead with a social media program even though the return on investment is hard to quantify? I’m not going to point fingers, but it’s been repeated so often it’s become the mantra of so-called social media experts. This is really bad advice.…

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I guess David Bowie had it right so many years ago. Change, so the saying goes, is inevitable in life. We change jobs, change clothes, and change hair styles. To me, though, it seems that I rarely hear about people who talk about how their profession has changed. I’ve been in PR for over 20…

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I remember a conversation I had with a colleague about 15 years ago when the Web was starting to become a mainstream part of our daily business world, especially in the high tech market. The person said that the Web was simply another distribution channel and she somewhat downplayed the importance that the Web would…

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Over the past few years, anyone with a broadband connection has experience social media at some level. Some see it as a way to connect with random people while others see it as a way to connect with friends. In the business world, many see it as a waste of time and drain on corporate…

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I’ve always been a big believer in the KISS principle —keep it simple, stupid. In the high tech world it seems like things just keep getting more and more complicated. Sure, new products are launched to make our lives easier but why does it feel like my life is getting more cluttered? That thought came…

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