Posts Tagged ‘Social Media’
Why All the Fuss About Brand?
Brand name, brand experience, brand awareness, brand recognition, brand image, brand franchise, and brand identity…just to name a few. Thanks Wikipedia. Here’s the definition of brand that I like: The word brand has continued to evolve to encompass identity – in effect the personality of a product, company or service. Is there a more misunderstood…
Read MoreGrab the Mic!
More than six years ago, I answered a query in a chat room. A woman in LA was looking for radio interviewers. As a long-time news anchor, reporter and author-interviewer, I symbolically raised my hand. And then. I lowered it. She was looking for podcasters. I’d never done a podcast. She asked, “Have you hosted…
Read MoreDeath of local newspapers?
In my November 23rd blog post, Dinosaurs Didn’t Adapt, But You Should, I talked about the impact that social media is having on local media news outlets, specifically metro newspapers. But what about local newspapers? If major metros, like the Rocky Mountain News, Cincinnati Post and Baltimore Examiner, had to shut their doors due to…
Read MoreWhen Does Brand Reputation Get Tarnished?
I’m not embarrassed to say that my wife and I seek out our children to help with installing new electronic devices. On the flip side, they both find it quite odd to hear me say “I didn’t have a PC/cell phone/digital camera when I was your age”. Our society has become so technology focused it’s…
Read MoreDinosaurs Didn't Adapt, But You Should
Say what you want about social media, but I firmly believe that it’s here to stay and it’s changing the way the world works. And it’s not even social media. Why bother waiting for the morning newspaper to learn about world events or national politics when I can go onto www.cnn.com of www.foxnews.com (always fair…
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