Here’s the slide deck from the talk Megan Mckenzie delivered at the Portland AMA’s monthly lunch meeting today. We had a great time meeting many of the smart marketing folks from around the Portland area and look forward to hooking up with you again at future events. Stop social media madness from McKenzie Worldwide  

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Michael Edson of The Smithsonian Institution gave a fascinating talk this morning at The Willard Hotel only a few blocks away from The White House on  Pennsylvania Avenue. It was fun to watch as his witty, intellectual rapid-fire talk had the entire room buzzing with interest as he talked about the unique social media challenges…

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Sometimes in life we are blessed with the coming together of two things that we love. Milk and cookies, chips and salsa, and…baseball and technology? Yes, that’s right. The intersection of sports and technology is actually quite huge. Whether it’s fantasy league owners needing the most updated statistics or the college football junkie who needs…

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Two guys walk into a coffee shop, get their drinks, sit down and start chatting. “Social media is the biggest waste of time,” said the first person. “No it’s not. It’s one of the greatest inventions of our time,” said the second person.       The truth is probably somewhere in the middle. I…

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With any sort of brand building effort — be it social media, PR advertising or trade shows — managing all the details from start to finish can be daunting and time consuming. Many times, the slightest error can undermine a good campaign, as seen in this rather embarrassing billboard: While it seems that such errors…

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