One of the more important aspects of public relations is being able to uncover opportunities and being agile enough to ensure the best outcome for your clients. When an opportunity to help a client presents itself, you need to move fast. But it’s not just about turning around something quickly, it’s also about knowing the…

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“Nelson Mandela’s memorial service Tuesday was supposed to be a once-in-a-lifetime event where dozens of world leaders join thousands of South Africans in a massive stadium, all to honor the anti-apartheid icon. Instead, it turned into a media sensation…about a selfie.” CNN  Social media has changed the whole ballgame. While it’s fun to share photos…

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I read many industry publications each week to make sure I’m up to date on my clients and their markets. Lately I’ve been reading quite a bit of marketing pubs and Content Management Systems websites and I must say that I’ve seen a ton of discussion about content marketing. In fact, the Content Marketing Institute…

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Over the past few years we’ve seen some pretty amazing examples of the power of communication, specifically, the ability to share events in real-time on a global level. Protests like the ones in Tahrir Square in Egypt and now in Gezi Park in Turkey clearly demonstrate that the Web’s ability to share information in real-time…

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