Public Relations
How to communicate effectively when “you know too much”
Watching the presidential debates, I have found the diversity of communication styles from candidate to candidate to be a fascinating study in spokesperson strategies and how they represent a brand. What traits make a spokesperson successful and what may not work in front of the camera or a journalist’s pen? When you set aside the…
Read MoreToo soon for holiday cheer?
Starbucks has officially unveiled its bright red holiday cup, which begs the question: Is it too early for brands to begin pushing out their holiday products? Other companies are jumping on the bandwagon with early holiday promotions as well. If you peruse the mall or shop at Target you’ll inevitably see holiday decorations popping up…
Read MoreBuilding Brand Takes Bold Action
I’m really impressed when a company talks the talk and then walks the walk. Recently REI, the nation’s largest consumer co-op and specialty outdoor retailer, announced that it is going to close its doors for Black Friday. The company said it is going to pay its 12,000 employees to do what they love most –…
Read MoreBuilding Brand Takes Time
The name of the McKenzie Worldwide blog is “Brand Trust Visions” and that name was created after much discussion. If it’s truly our mantra, then we obviously must feel that building brand is very important for companies of all sizes. However, it’s also a term that can mean many things to many people. For this…
Read MoreWhen a key editor needed video content, Tektronix (and our agency) delivered
One way that you can build trust in your company’s brand and continue to strengthen your relationship with the editorial community is to help out those hard-working editors who cover your company and its products whenever you can. Editors are typically short on time, yet they always have lots of content that they need to…
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