Public Relations
Instagram’s new change will force brands to focus on quality content
In the next few months, Instagram will be unveiling a slight “timeline tweak” with a new algorithm. Don’t panic! This change will actually be a good thing for brands. Currently, the photo and video sharing platform employs a chronological timeline. This format optimizes a post based solely on its popularity, which is great for people…
Read MoreTwitter is now 10 years old, but where’s the innovation?
Twitter celebrated its 10th birthday on Monday this week but it left many experts asking, “Where’s the innovation?” A decade ago Twitter exploded onto the social media scene. Since then seemingly everyone from millennials to journalists, entrepreneurs, celebrities and even world leaders like President Barack Obama, have been tweeting their thoughts non-stop, all within 140…
Read MoreDo e-commerce sites have phablets to thank for building brand trust?
As mobile device usage grew last year, so did online shopping. According to GeekWire, 40 percent of online sales took place through mobile devices. A huge part of this growth was due to the smartphone/tablet hybrid or “phablet,” such as the iPhone 6s Plus and the Samsung Galaxy Note 5, which begs the question: Without…
Read MoreDoes PR Overhype Unicorns?
Interesting article in a recent Economist about the hype surrounding high tech start-ups. The article, The Fable of the Unicorn, discusses a Silicon Valley darling called Theranos. The company has created a new type of blood test technology that could possibly turn the industry on its side. According to the Economist, that is a $75…
Read MoreWhy is it so hard to get sales and marketing to play nicely together?
I’ve never quite understood why it’s so hard to get the folks in the sales department to work closely with the PR team. I’ve worked with many big technology companies, including Oracle, Microsoft, and Apple, and rarely have I ever had an easy time engaging with the sales team. It’s a very strange relationship even…
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