One way that you can build trust in your company’s brand and continue to strengthen your relationship with the editorial community is to help out those hard-working editors who cover your company and its products whenever you can. Editors are typically short on time, yet they always have lots of content that they need to generate for their online publications. Therefore, providing them with useful video content that is compelling, news-style and professionally produced, such as the remote video interviews that we recently helped manage and produce for our client Tektronix, is just a good thing.
We recently worked with our Tektronix clients to develop two CNN-style remote interview videos for Martin Rowe, senior technical editor at Electronic Design Network (EDN), of him interviewing an expert at Tektronix. The objective was to help Martin give his readers/viewers who were unable to attend this year’s DesignCon a great overview of a few of the important technology issues that were going to be discussed at the show
In the videos, Chris Loberg, senior technical marketing manager, at Tektronix was interviewed via phone by Martin Rowe about trends as well as 100G standards and measurements. The videos were posted on EDN and featured a Q&A interview with Martin.
Martin loved the videos that we produced and he received such positive feedback from his colleagues at the publication that we expect we’ll be helping them out with many more videos to come.
Remember, thinking creatively about the best ways to help our editors and our clients is what we enjoy doing every day. Please give us a call if you would like McKenzie Worldwide to help you build trust in your brand!
Author: Megan McKenzie
Megan McKenzie provides strategic leadership to McKenzie Worldwide and the agency’s work with technology companies in enterprise, consumer, wireless, networking, & cybersecurity.