General
Look in Your Rearview Mirror…Old and Stodgy Might Be Gaining on You
When you hear the names Proctor & Gamble and BlueCross BlueShield what images come to mind? Conservative? Old school? Bureaucratic? I think it’s safe to say that these two companies, fairly or unfairly, aren’t exactly known for being progressive or nimble. Yet both of these well-known American brands have recently implemented programs that might surprise…
Read MoreEnterprise Software Blogging in Full Swing
For longer than I care to admit, I have been marketing a variety of software products to enterprise IT professionals and managers, from cloud-based start-ups to SAP. What appeals to about this space is the technical nature of the products and the challenges of differentiating a client’s products from their competitors. It’s also gratifying to…
Read MoreThe Virtual Office – We've Come A Long Way Baby!
It’s interesting to see how the idea of the virtual office has evolved and mirrored the advancement of the technologies available. When I heard that Inc. Magazine had produced an entire issue virtually, I was intrigued. One of Inc. Magazine’s staff writers came up with the notion of making an article idea about working remotely,…
Read MoreCode Monkey
Maybe it’s because I’m married to a code monkey that I thought this little song was so cute? I just think it’s great when we can make fun of ourselves. There’s so much bad press for software developers…when code goes bad…when security holes are found…when software is hacked. It’s nice when a little song can…
Read MoreUsing Your Industry Leadership
Ok, so I don’t mean to be on a blogging rut focused on analyzing advertisements but I saw this commercial a few days ago and it struck me as an example of a smart way to use your industry leadership. In one of their latest commercials Lysol is positioning one of their employees as a…
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