General
Grab the Mic!
More than six years ago, I answered a query in a chat room. A woman in LA was looking for radio interviewers. As a long-time news anchor, reporter and author-interviewer, I symbolically raised my hand. And then. I lowered it. She was looking for podcasters. I’d never done a podcast. She asked, “Have you hosted…
Read MoreThe Advertising Superbowl
Ok, I know there’s a football game going on as well, but for me, it’s all about the commercials. Anyone remember the Bud Bowls of the late ‘80s-early 90’s? I see the unveiling of these multimillion commercials, that often represent an entire year’s worth of advertising budget, as the biggest event of the year. I…
Read MorePitches and RFP’s…a match made in heaven
There’s inherent synergy between a company sales department and the PR team. I was recently reminded of how valuable it can for PR to stay tapped into what’s happening on the ground – and for PR to in turn contribute to the sales effort. The obvious connection is with the new customers who buy a…
Read MoreLiving in an abbr. world
Why is it that everyone seems to be in such a hurry in life? What is this irresistible craving we have for speed? Now I must admit that I grew up in the 1980s as part of the MTV generation so my attention span is pretty limited. Even Lisa Simpson, in an episode of The…
Read MoreMore content, less money. The iPad’s ROI.
Tablets like what Steve Jobs and Apple just introduced have long been forecast in science fiction, so you just knew that sooner or later devices like this would become reality. For example, in Arthur C. Clarke’s 1968 novel 2001: A Space Odyssey, Clarke describes something called a “Newspad” that Heywood Floyd, “plugs into the ship’s…
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