General
Take me out to the ballgame – online
Sometimes in life we are blessed with the coming together of two things that we love. Milk and cookies, chips and salsa, and…baseball and technology? Yes, that’s right. The intersection of sports and technology is actually quite huge. Whether it’s fantasy league owners needing the most updated statistics or the college football junkie who needs…
Read MoreBecome a Digital Native
Much has been made of the Millennials, or digital natives, about to descend on the workforce. These are the next generation of workers, typically those born after 1985, who have grown up in a connected world. Numbering some 78 million in the US alone – more than the 73 million baby boomers – this group…
Read MoreBloggers Speak Out: Give Us Substance and Hold the Hyperbole
Engaging bloggers is a careful art, particularly those who are not affiliated with the media. PR professionals have been ostracized for sending bloggers spam mails and press releases, and several brands have been blasted over the years for sending “gifts” that were perceived as “bribery”. The simple rules of blogger engagement over the years have…
Read MoreHappy Birthday Xerox PARC
(Sung to the tune of Sgt. Pepper’s Lonely Hearts Club Band) It Was 40 Years Ago Today, That Xerox brought us into the fray. Tech’s been going in and out of style, But we’re guaranteed to share the file. So stop me if you’ve already been told, of the center up on Page Mill Road.…
Read MoreWe Need More People & Companies to Ask the Question…Why Not?
It’s Monday morning and I’m in my usual work routine…check the headlines from business and tech publications to see what’s going on in the world. A good PR person never wants to be caught off-guard and have a client call to discuss news that is relevant to them and the industry without being prepared, but…
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