Brands
How to communicate effectively when “you know too much”
Watching the presidential debates, I have found the diversity of communication styles from candidate to candidate to be a fascinating study in spokesperson strategies and how they represent a brand. What traits make a spokesperson successful and what may not work in front of the camera or a journalist’s pen? When you set aside the…
Read MoreHow to Practice Radical Honesty
The Volkswagen scandal serves as the most recent reminder that it is important to be honest with your customers. Once a company has been “outed” by the media—or anyone other than itself for that matter—they have a long and arduous uphill battle to regain brand trust. Back in the days of the TV hit show,…
Read MoreBuilding Brand Takes Bold Action
I’m really impressed when a company talks the talk and then walks the walk. Recently REI, the nation’s largest consumer co-op and specialty outdoor retailer, announced that it is going to close its doors for Black Friday. The company said it is going to pay its 12,000 employees to do what they love most –…
Read MoreBuilding Brand Takes Time
The name of the McKenzie Worldwide blog is “Brand Trust Visions” and that name was created after much discussion. If it’s truly our mantra, then we obviously must feel that building brand is very important for companies of all sizes. However, it’s also a term that can mean many things to many people. For this…
Read MoreCustomer experience and mobile e-commerce sites
I’m not exactly what you call a shopaholic but I do enjoy shopping online since it saves me a lot of time. Get in, get out, done. Viola! So the other day I was reading e-Spirit’s Content Unlocked blog and came across some statistics created by research firm Invesp that jumped out at me. According…
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