Posts Tagged ‘Social Media’
Blogger Conduct: Official blogs vs. Personal blogs
While blogging has been largely accepted in most companies, there are many details still to be sorted out. One significant grey area is around what’s acceptable in corporate vs. personal blogs. Many employees share insights and information in their company-sponsored wikis and blogs. Yet those same employees also may participate in non-work related blogs, tweets…
Read MoreOpen Text’s Journey to Social Media Awareness
A couple of years ago, we started talking to our client Open Text about doing some “radical” things in social media, like start up a company blog. A number of other enterprise software companies were starting blogs and gaining some traction so it seemed like a good starting point. As we pushed ahead, we ran…
Read MoreSocial media helps bring your stories to life
PR and social media programs thrive on content. Compelling, content-rich communications programs aligned with strategic objectives – and yes sales objectives – can be the glue that binds your company together during a time of crisis, such as the ongoing recession. Clear, open two-way channels of communication keep your customers and prospects on board while…
Read MoreUse social media to keep your company’s visibility up in this down economy
The advice we often give our clients during a downturn is that they should keep investing in advertising, public relations and marketing promotion to maintain their corporate visibility. The main reason is that this will increase brand awareness as your competitors scale back, leading to a healthy uptick in sales when the market begins to…
Read MoreHello world!
Welcome to Brand Trust Visions, the new blog for McKenzie Worldwide. Please add us to your favorite RSS reader and join the conversation about how PR and social media can help you create a respected and trusted global brand.
Read More