One of the tactics we often recommend to clients is to create infographics. These graphic images pull together a lot of information on a particular topic and present it in an attractive way that can be easily shared. Editors and bloggers love them because they drive click throughs to stories, while the infographic sponsors get their names and logos splashed across the Web.
A problem for vendors is that publications might see their infographics as overly self-serving. An effective way around that, as in the example below, is for vendors and industry organizations to work together to create the infographic. In this case, Hyland Software/OnBase worked with the government community site GovLoop to build a nice infographic on how governments are using enterprise content management software. Naturally, given how much publications dig infographics, it landed on Government Technology’s site as a news item. (Full disclosure: we did not work on this one, it’s just an example of some good work.)
At McKenzie Worldwide we enjoy turning on the creative juices and brainstorming concepts for infographics that help build your brand. Hope to hear from you.
- ECM in Government infographic example
Author: Brian Edwards
Brian Edwards is a talented business and technology communications expert with more than 25 years of experience in high-tech public relations and marketing.