Trust
Super Bowl XLIV Ads a Wise Investment
Committing to buying a spot in the Super Bowl is always a big risk due to the vast sums of money at stake. For those with the wherewithal to pull it off, a big splash around the Super Bowl may generate more buzz than a year’s worth of mediocrity. The year’s game, featuring one of…
Read MoreHow accurate are industry analysts?
One of the more important relationships tech firms needs to have is with industry analysts. It’s quite a symbiotic relationship. Industry analysts from the likes of Gartner, Forrester and AMR need to be kept up to date as to what new technology is being created or is available now in order to seem knowledgeable with…
Read MoreThe Sorry State of Technology Reporting
As anyone who has been in the technology industry for a while knows, the heyday of the IT publications has long since past. I remember when PC Magazine was the size of one of the bridal magazines – a veritable tome chock full of reviews, commentary and, of course, tons of ads. Now the few…
Read MoreBlogger Conduct: Official blogs vs. Personal blogs
While blogging has been largely accepted in most companies, there are many details still to be sorted out. One significant grey area is around what’s acceptable in corporate vs. personal blogs. Many employees share insights and information in their company-sponsored wikis and blogs. Yet those same employees also may participate in non-work related blogs, tweets…
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