Trust
The Swagger Wagon
Well, despite the fact that Toyota is a case study for how not to handle a crisis situation…they’ve sure come up with a catchy new YouTube campaign for their new minivan. I’ve seen this video posted all over Facebook and sent numerous times over email. It seems to be a YouTube sensation with 3,347,969 views,…
Read MoreWhat’s the Brand Impact of Privacy?
Over the past few weeks there’s been a lot of discussion about privacy policies on the Web. As reported in a recent CNETarticle, the discussion has focused on Facebook’s deployment of a “Like” button that publishers can place on their Web site. So what’s the harm in a small icon on a Web site? Privacy…
Read MoreTrust in Public Relations
I’ve been thinking a lot about how recent world and industry news have given us more than enough examples of how important establishing trust is to an organization. We all grew up in the world of “PR Spin,” but that doesn’t feel like a good term anymore. Our jobs as PR professionals are fundamentally changing,…
Read MoreLook in Your Rearview Mirror…Old and Stodgy Might Be Gaining on You
When you hear the names Proctor & Gamble and BlueCross BlueShield what images come to mind? Conservative? Old school? Bureaucratic? I think it’s safe to say that these two companies, fairly or unfairly, aren’t exactly known for being progressive or nimble. Yet both of these well-known American brands have recently implemented programs that might surprise…
Read MoreApple helps HTC build its brand – on Apple’s dime
Over the years, Apple has done a masterful job of building its brand. From the epic 1984 commercial that launched the Mac to the cute and effective “I’m a Mac” campaign, Apple just seems to be operating at a different level from everyone else in the tech industry. Apple fans are everywhere, willing to pony…
Read More