Trust
Social Media…The Customer’s Great Equalizer
As I look through various publications and websites I continually see articles about the importance of companies being customer-centric, or that the customer is the center of the universe, or that your company needs to funnel activities towards customer needs. While I find these articles interesting, I’m still amazed to find that many companies simply…
Read MoreShareholders, stakeholders and Apple
There’s been a long, raging debate among business school types about whether a business should optimize for shareholders or think more broadly about all of its so-called stakeholders like employees and the local community. The argument on the shareholder side goes something like whatever is good for boosting profit is ultimately good for the business.…
Read MoreFiltering The Real News From Garbage
The technological advances we’ve seen in our lifetime is amazing. The Internet has changed the way the world works, cell phones have altered the communications landscape, and many life-threatening illnesses are now curable, just to name a few. While I always marvel at what my kids can do with their smartphones – they laugh at…
Read MoreWhat Can We Learn From RIM?
By now just about everyone knows about RIM’s little mishap last week with Blackberry email. Outages like these can hurt the reputation of any company, but for a tech company I think it’s much worse, especially for a company like RIM that is all about connectivity. Just to pile on a little more, it’s even…
Read MoreTrust and Google’s Brand Rep: Is Net Neutrality a Tipping Point?
The recent debate over net neutrality is a heated one (to say the least). Since Google and Verizon’s talks made the news a few weeks ago, the media has been peppered with headlines discussing the issue. Big questions at the heart of the debate include who should get priority on the Web, how this will…
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