Enterprise Software
Ten Buzz Building PR Strategies for Software Up-and-Comers
Nearly ten years ago when I was part of the SAP public relations team, I remember sitting in the SAPPHIRE press room observing the various activities going on. One interaction stands out. A marketer from a partner company had just dropped off his press kit (this was back when we still did paper press kits),…
Read MoreEnough Leverage Already!
I had the opportunity recently to be a co-presenter in a media training session. One of the tips we always give prospective spokespeople is to avoid the use of jargon and meaningless tech words. We have a solid list of offenders: Leading Enhanced Unique Significant Solution Integrated Innovative Advanced Sophisticated E-anything Best-in-Class And, last but not…
Read MoreEnterprise Software Blogging in Full Swing
For longer than I care to admit, I have been marketing a variety of software products to enterprise IT professionals and managers, from cloud-based start-ups to SAP. What appeals to about this space is the technical nature of the products and the challenges of differentiating a client’s products from their competitors. It’s also gratifying to…
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