Enterprise Software
Purpose-Driven Speaker Series Kicks Off in July
We’ve been working with OpenText on an exciting new speaker series focused on what it takes to become a Purpose-Driven organization. The speaking series will kick off in July with our first presentation by Simon Sinek, author of “Start with Why: How Great Leaders Inspire Everyone To Take Action.” He will be talking about the simple…
Read MoreTapping your (big) partner’s brand – six strategies that work
In almost any tech industry segment you’ll find a few very large companies surrounded by dozens to hundreds of complementary smaller companies that do everything from filling in functionality gaps to adding industry specialization or providing service and support. This ecosystem is important to the big company’s success and most, to varying degrees, works to…
Read MoreHelping Customers is a Smart Strategy
With technology in particular, there’s a tendency to get excited about a whiz-bang bit of “breakthrough” or “innovative” or worse “unique” gizmo or piece code that some smart guys in India cooked up for you. Seriously, who cares if something is unique or first if it’s completely useless? I’m the first to admit that technology…
Read MoreWill Write for Food
Early in my career, I landed the job as the assignment editor for a small computer magazine targeting the Digital Equipment (DEC) market. We wrote stories about the latest VAX computers and provided lots of tips about how to make then run more efficiently, or to lower costs. It didn’t seem too complicated…to me. When…
Read MoreTrendspotting in the SAP Ecosystem
For those of us who work to build brands within the SAP ecosystem, one of the most important strategies is to ride whatever waves SAP is creating. The momentum SAP creates can push you along and help you be part of the discussion. Since SAP is promoting these themes, you’ll get much more support from…
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