Media
65 million iPads – A New Era in Digital Media Arrives
Although the excitement level for iPad 2, which probably should be iPad 1.5, is nowhere near the level that it was for the original iPad, the availability of the iPad 2 in stores today generated a notable news cycle. What’s also notable is the complete dearth of anything remotely credible as a competitive tablet, as…
Read MoreThe Ed Cal Blues
Doesn’t it seem like social media sure taken over the PR world? Clients are looking to PR pros for new strategies for how to get their messages out – viral marketing, blogging and linking, and social media strategies. While these new, cutting-edge PR practices are all the rage, it’s important to remember where we all came…
Read MoreBuilding Brand the Old Fashioned Way…By Earning It
Recently a good chunk of the world watched in nervous anticipation as the Chilean miners were rescued. After 69 days of captivity stuck in a tunnel a half-mile below the surface nobody really knew what to expect. As my family was glued to the TV watching the capsule rise out of the ground with the…
Read MoreBuilding Brand Through Social Media
For many people, social media is changing the way we interact with one another. To some degree, it’s more about communicating via one-to-many instead of one-to-one. It’s great to be able to find long lost friends from high schooland reminisce via Facebook or to find out what a pro athlete is thinking about during a…
Read MoreSuccessful Brands Get Personal
This past week I was reminded of the importance for brands to not only understand their target audience(s), but find ways to get personal with individuals. This was spurred by an email I received from Groupon with the subject line “New: Personalize Your Groupon Deals”. Having suffered Groupon fatigue from the influx of irrelevant offers,…
Read More