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Tek Pulse: Science news you can use to build your brand

By Kelly Stremel | February 2, 2017

Editor’s Note: This a reposting of the Tek Pulse, a regular blog roundup of the latest and greatest science news McKenzie Worldwide puts together for our client Tektronix. Blog features like this are an affordable way to build your company’s social presence and drive traffic to your website. Drop us a line to learn how…

Strengthen your brand without creeping out your customers

By Rob Goodman | October 19, 2016

The Internet of Things (IoT) presents a great opportunity for marketing executives. As noted in Forbes, “Data analytics and IoT – two emerging keystones of the digital economy – are fueling something of a feeding frenzy of grand proportions in the tech space…Much of the action was driven by the push to adopt IoT and data analytics…

Building brand the right way

By Rob Goodman | October 13, 2016

Branding is a buzzword that’s tossed around all the time in the marketing world. I Googled the term—define branding in marketing—and came up with this definition: “The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products. An effective brand strategy gives you a major edge in…

How successful marketers turn content into revenue

By Rob Goodman | September 26, 2016

Delivering the right content to the right person at the right time on the right device is a big challenge for marketers everywhere. With so many channels available to reach customers—desktop, mobile phone, tablet—it’s hard to know which technologies are the best for delivering your message to your target audience. Another important issue to consider…

Surviving and thriving in market chaos

By Jessica Bettendorf | September 21, 2016

It can sometimes be difficult to get publications interested in certain topics – some more so than others. Leadership development (who hasn’t read about that a million times?) falls into one of the more challenging topics. The trick is to make the shop-worn topic relevant in today’s world. We recently placed an article in Training…

The impact that partnering can have on your brand

By Rob Goodman | July 28, 2016

On the surface the idea of having your company partner with a larger company sounds like a good idea. With any luck your company will increase sales and possibly be able to create joint marketing opportunities like presenting together at an industry trade show or by writing a byline article together. However, sometimes there is…

What type of interactive content is the best for building your brand?

By Jessica Bettendorf | June 15, 2016

Interactive content takes many forms, from online quizzes, surveys and assessments to fun, informative and engaging photos and videos. Often, people who are engaging with interactive content might not even realize they’re engaging with a clever marketing program when they click on a photo or take a quiz. The value added to a brand from…

Marketers it's time for some spring cleaning on social media

By Jessica Bettendorf | May 18, 2016

We are in the midst of a crisis and no I’m not talking about the economy or politics, I’m referring to a social media engagement crisis. According to research and consulting firm Forrester, per-follower interaction rates on Instagram, Twitter, Pinterest and Google Plus have drastically fallen in the last year. The only social media platform…

Don’t forget the strategy when it comes to your Content Marketing program

By Rob Goodman | May 16, 2016

Over the past year I’ve seen quite a bit of coverage devoted to Content Marketing. Many people I’ve spoken with and articles that I’ve read highlight the importance of having a content distribution machine in place to deliver content to the masses. However, the reality is that while many companies talk a good game, most…

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