Who says brand building can’t be fun?
We’re having some fun today with the roll-out of a new logo that we designed for PKI Solutions Inc. For those cybersecurity and cryptography experts out there … how many cryptographic references can you find in the design? You can enter our client’s logo contest for a chance to win a $31 Starbucks eGift card if…
Where have all of the "customer first" heroes gone?
Years ago, I worked on the in-house communications/public relations team for Nordstrom at their Seattle headquarters. One of the things that Nordstrom was known for at the time was their truly legendary customer service. Those were the days of stories like, “Nordstrom loves its customers so much that they will accept any returns, no questions…
Does hacking impact your company’s brand? You bet.
If it’s on the internet, it’s real, right? When Sony Music tweeted that Britney Spears had died, the rumor spread like wildfire. Hacker group OurMine recently hacked and then mocked NetFlix by saying, on NetFlix’s Twiter account, “Hey, it’s OurMine, Don’t worry we are just testing your security…” As noted in The Atlantic, even more…
McKenzie Worldwide Joins PDX Cyber Camp Sponsor List
McKenzie Worldwide is proud to be a sponsor again of this year’s PDX Cyber Camp which is focused on providing motivated high school students with a hands-on, introductory experience to cybersecurity principles, including hands-on implementation of cybersecurity policies and practices in Windows and Ubuntu operating systems. We’re also particularly excited about the camp’s “Girls Only”…
Tek Pulse: Science news you can use to build your brand
Editor’s Note: This a reposting of the Tek Pulse, a regular blog roundup of the latest and greatest science news McKenzie Worldwide puts together for our client Tektronix. Blog features like this are an affordable way to build your company’s social presence and drive traffic to your website. Drop us a line to learn how…
Strengthen your brand without creeping out your customers
The Internet of Things (IoT) presents a great opportunity for marketing executives. As noted in Forbes, “Data analytics and IoT – two emerging keystones of the digital economy – are fueling something of a feeding frenzy of grand proportions in the tech space…Much of the action was driven by the push to adopt IoT and data analytics…
Building brand the right way
Branding is a buzzword that’s tossed around all the time in the marketing world. I Googled the term—define branding in marketing—and came up with this definition: “The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products. An effective brand strategy gives you a major edge in…
How successful marketers turn content into revenue
Delivering the right content to the right person at the right time on the right device is a big challenge for marketers everywhere. With so many channels available to reach customers—desktop, mobile phone, tablet—it’s hard to know which technologies are the best for delivering your message to your target audience. Another important issue to consider…
Surviving and thriving in market chaos
It can sometimes be difficult to get publications interested in certain topics – some more so than others. Leadership development (who hasn’t read about that a million times?) falls into one of the more challenging topics. The trick is to make the shop-worn topic relevant in today’s world. We recently placed an article in Training…
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Cyber News Roundup: Moving from Shaming to Sharing, More Data Breach ReportingEditor’s Note: This is your weekly cyber news roundup with the latest cybersecurity news and tips from the Cyber […]
CYBERSECURITY WEBINAR SERIES FOR SMALL BUSINESSES: MAY – SEPTEMBERNearly every week, there’s a new cyberattack, threat, or ransomware, plaguing our businesses and organizations, putting […]