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U.S. Government needs to raise its cybersecurity game

By Rob Goodman | June 25, 2018

There’s not a lot of uplifting news in the world of cybersecurity, but that also means that there are lots of opportunities for cybersecurity vendors to make their mark in the world. In a recap of the cyber news highlights from the past week, the U.S. government’s cybersecurity situation isn’t too pretty, SMBs need to…

There’s money to be made in cybersecurity

By Rob Goodman | June 4, 2018

Cybersecurity continues to be top of mind in the high tech sector. It seems like every few weeks there is a new threat with interesting sounding names like Petya, SpyEye and Shylock. But the growth in cyberthreats has also led to increased value of cybersecurity companies. For instance, Carbon Black recently raised $152 million with its IPO…

Will U.S. elections be secure?

By Rob Goodman | May 24, 2018

Based on all we’ve heard about the cybersecurity issues surrounding the 2016 U.S.  election, are you concerned about the upcoming midterm elections? Congress recently approved over $380 million for states to secure their election systems so perhaps there is hope. Yet at the same time, the Trump administration just eliminated the cybersecurity coordinator position on the National…

Insights on Gartner Digital Marketing Conference

By Anne Schneider | May 22, 2018

Being an attendee at an event like the Gartner Digital Marketing Conference is a lot like trying to drink from a fire hose. You can’t possibly take everything in, you just hope you’ll be hydrated throughout the event. This year’s conference was bigger than ever, nearly doubling attendance from last year. This was its fourth…

Are we entering a post-text world?

By Anne Schneider | May 17, 2018

Buckle your seat belts because the digital experience world is quickly transforming, which means big changes in marketing and communications over the next several years. I went to the Gartner Digital Marketing Conference this week in San Diego and I attended a really exciting session on the advent of voice, video and other forms of communication and it…

PacStar Wins Technology Company of the Year Award for Growth

By Rob Goodman | May 16, 2018

Congratulations to our client PacStar for being named as the Technology Company of the Year for Growth by the Technology Association of Oregon. Now in its 34th year, the Oregon Technology Awards recognize the state’s most outstanding companies. The winners of the 2018 Oregon Technology Awards were selected from a wide spectrum of industries within the various…

Measuring Your brand

By Anne Schneider | May 16, 2018

In the early days (okay a few years ago), Gartner analysts believed that marketing would be entirely driven by analytics by 2018. This hasn’t happened at all, and in fact, measuring the value of a brand remains a struggle for marketers today.  Gartner analysts provided a lot of insight around the issue but of course there is no magic…

Gartner insights on brand loyalty

By Anne Schneider | May 15, 2018

This week, McKenzie Worldwide is attending the Gartner Digital Marketing Conference in beautiful San Diego. We’re looking forward to a few days of insights from Gartner analysts to stay abreast of future trends, consumer attitudes and emerging technologies. If the keynote address was an example of what’s to come in the next three days of sessions,…

Technology companies stand up to cyberwarfare

By Rob Goodman | May 1, 2018

While most of the cybersecurity headlines talk about personal security, we can’t forget that governments continue to play a dangerous game of cyberwarfare. However, many leading technology companies aren’t standing by and letting their technology be used by rogue governments for cyberwarfare activities. Microsoft and Facebook, among many others, recently announced that they would not…

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