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Oregon is the new hot spot for cybersecurity

By Rob Goodman | March 15, 2018

As the market for cybersecurity experts continues to grow, Oregon is fast becoming a cybersecurity hub. And what’s with millennials and their lack of interest in passwords? It’s a growing problem. Here’s a roundup of cybersecurity news from the Cyber Oregon website.

Cyber Oregon highlights top cybersecurity news

By Rob Goodman | February 27, 2018

Cybersecurity continues to be a major issue for companies, individuals and governments. In the most recent cybersecurity news roundup on the Cyber Oregon website, we highlight crypto-mining, malware and global cyber threats.

Who says brand building can’t be fun?

By Rob Goodman | February 23, 2018

We’re having some fun today with the roll-out of a new logo that we designed for PKI Solutions Inc. For those cybersecurity and cryptography experts out there … how many cryptographic references can you find in the design? You can enter our client’s logo contest for a chance to win a $31 Starbucks eGift card if…

Where have all of the "customer first" heroes gone?

By Megan McKenzie | April 13, 2017

Years ago, I worked on the in-house communications/public relations team for Nordstrom at their Seattle headquarters. One of the things that Nordstrom was known for at the time was their truly legendary customer service. Those were the days of stories like, “Nordstrom loves its customers so much that they will accept any returns, no questions…

Does hacking impact your company’s brand? You bet.

By Rob Goodman | March 13, 2017

If it’s on the internet, it’s real, right? When Sony Music tweeted that Britney Spears had died, the rumor spread like wildfire. Hacker group OurMine recently hacked and then mocked NetFlix by saying, on NetFlix’s Twiter account, “Hey, it’s OurMine, Don’t worry we are just testing your security…” As noted in The Atlantic, even more…

McKenzie Worldwide Joins PDX Cyber Camp Sponsor List

By Megan McKenzie | February 20, 2017

McKenzie Worldwide is proud to be a sponsor again of this year’s PDX Cyber Camp which is focused on providing motivated high school students with a hands-on, introductory experience to cybersecurity principles, including hands-on implementation of cybersecurity policies and practices in Windows and Ubuntu operating systems. We’re also particularly excited about the camp’s “Girls Only”…

Tek Pulse: Science news you can use to build your brand

By Kelly Stremel | February 2, 2017

Editor’s Note: This a reposting of the Tek Pulse, a regular blog roundup of the latest and greatest science news McKenzie Worldwide puts together for our client Tektronix. Blog features like this are an affordable way to build your company’s social presence and drive traffic to your website. Drop us a line to learn how…

Strengthen your brand without creeping out your customers

By Rob Goodman | October 19, 2016

The Internet of Things (IoT) presents a great opportunity for marketing executives. As noted in Forbes, “Data analytics and IoT – two emerging keystones of the digital economy – are fueling something of a feeding frenzy of grand proportions in the tech space…Much of the action was driven by the push to adopt IoT and data analytics…

Building brand the right way

By Rob Goodman | October 13, 2016

Branding is a buzzword that’s tossed around all the time in the marketing world. I Googled the term—define branding in marketing—and came up with this definition: “The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products. An effective brand strategy gives you a major edge in…

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