Blog - McKenzie Worldwide

Mobilizing the Troops

By Rob Goodman | November 12, 2009

Being in the high tech industry has given me a front row seat to the launch of many new products and technologies. My knowledge of the rapid adoption of social media tools, such as Twitter, Facebook and MySpace, has largely been focused on the tech industry. High tech companies and the people who work for…

Open Text’s Journey to Social Media Awareness

By Brian Edwards | November 11, 2009

A couple of years ago, we started talking to our client Open Text about doing some “radical” things in social media, like start up a company blog. A number of other enterprise software companies were starting blogs and gaining some traction so it seemed like a good starting point. As we pushed ahead, we ran…

Social media helps bring your stories to life

By Megan McKenzie | November 10, 2009

PR and social media programs thrive on content. Compelling, content-rich communications programs aligned with strategic objectives – and yes sales objectives – can be the glue that binds your company together during a time of crisis, such as the ongoing recession. Clear, open two-way channels of communication keep your customers and prospects on board while…

Use social media to keep your company’s visibility up in this down economy

By Megan McKenzie | November 9, 2009

The advice we often give our clients during a downturn is that they should keep investing in advertising, public relations and marketing promotion to maintain their corporate visibility. The main reason is that this will increase brand awareness as your competitors scale back, leading to a healthy uptick in sales when the market begins to…

Hello world!

By Megan McKenzie | November 6, 2009

Welcome to Brand Trust Visions, the new blog for McKenzie Worldwide. Please add us to your favorite RSS reader and join the conversation about how PR and social media can help you create a respected and trusted global brand.

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